Scamworld? How The Verge Wrongly Smeared All Internet Marketers
An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’...
View ArticleSalesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.
View ArticleViva Las Vegas Tech: A Startup City Blooms in the Desert
New York, Seattle, and Silicon Valley may be synonymous with technology and start-ups, but it's time to add one more to this list: Las Vegas. What began at the grassroots level a year ago has now...
View Article4 Ways to Increase Average Order Value
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples,...
View Article3 Ways to Begin Aligning Your PPC & SEO Strategies
Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will benefit from this powerful combo. Here are three ways to better...
View ArticleGoogle Buys Frommer’s Travel Guides in Yet Another Contested Move as a...
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the deal. As Google moves further into the content publishing...
View ArticleA Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be...
View Article3 Key Reasons You Should Attend SES Chicago 2012
Keep competitive and up to date with industry trends at this year's SES Chicago, which will feature 58 sessions offering an in-depth education on SEO, social, analytics, mobile, video, and many more...
View ArticleInvest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going to sell. Looking at your competitors’ advertising budget trends and PPC data can reveal...
View ArticleWhat the 200 Million Milestone Means to LinkedIn Users
LinkedIn's new member count means more business people to network with on LinkedIn – but also more people to compete with. Here's how recruiters, entrepreneurs, business and sales professionals, and...
View ArticleHow to Leverage the Social CEO
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on...
View ArticleSeize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle....
View ArticleThe Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees,...
View ArticleMark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses
Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas...
View Article6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch...
Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg discussed many subjects including logos, growing users, smart investments, mobile, PRISM, and even superpowers. Here are six interesting topics...
View ArticleGoogle UK Paid £11.6 Million in Corporation Tax in 2012
Google's UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these...
View ArticleTrust is the Most Valuable Currency Online, Is It Your Top Priority?
Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social...
View ArticleThe Linking Dilemma: Google Has Left a Giant Mess for Us All
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they...
View Article3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your...
View ArticlePPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC...
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